A little internal PR never hurt!

When I was little, I used to go to a restaurant that had packets of sugar with quotes on them. For some reason, I always got the one that said…”He who whispers down a well about the goods he has to sell will never reap the golden dollars like the man who stands and hollers.” I didn’t know what the heck that meant until began my career in marketing/communications. Recruitment branding and marketing has become quite sophisticated and yet, all efforts are directed at an external audience (potential candidates). Whether you’re in human resource or recruiting, your internal communications strategy (directed to your internal customers and stakeholders) is every bit as important as your external marketing campaign. Whenever you launch your recruiting strategy, be sure that part of that strategy includes communicating to your internal audience. Create a template that you can use every time to provide updates on activities, results, interesting facts and information that you believe they need to do their jobs better. If you really want to get their attention, contact your internal customers regularly to get a quote and incorporate that into your communications.

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