Lessons from Lance Armstrong

Whether you like Lance Armstrong or not, you have to admit that he’s done a great job at branding himself. During the Tour de France, he does a wonderful job of talking directly to his fans via social media. Talking to the media is not the same thing as talking to your fans. If you cut out the middle man, you’ll achieve a much more authentic line of communication. That doesn’t mean that the media should be avoided — just that talking to the media isn’t the same thing as talking to your target audience. Give your fans (or target audience) a platform and place to talk to you and about you, be honest and don’t run from controversy.

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