Archive for February, 2012

Check out this video on the power of great presentations – You can change the world.

February 21, 2012

Tips for public speaking

February 21, 2012

Did you know that people can tell a tremendous amount about you by the way you present?  Second only to death, public speaking is one of our greatest fears. Interestingly; however, I’ve learned (after 20 years of coaching) that you can identify someone’s strengths and weaknesses by how they present. Watching someone present is like watching a snapshot of how they’ll perform on the job. Does the speaker ramble? Doe the speaker speak too softly? Does the speaker focus on the tactical or the strategic? Below I’ve provided you with some tips for effective speaking:
1. Keep you hands to your side (clasping your hands demonstrates unease).
2. Look people in the eye. Let your eyes rest on a person (when speaking to a small group) or an area of the room (when speaking in an auditorium) for several seconds before moving your gaze.
3. Make it all about THEM. The most powerful word in the English language is “you.” Incorporate that word as often as possible.
4. Open your presentation with a question such as “How many of you have ever….” This take the focus off of you and onto the listener.
5. When building your presentation, begin by listing the 1-3 things you want your audience to get from your talk. That’s the most you can hope for so don’t over communicate.
6. We’ve heard it a million times, but…”tell ’em what you’re going to tell ’em; tell ’em; and then tell ’em what you’ve told them. Those are the three parts of your presentation.  Your audience is capable of retaining only a few, key points.  Be clear about what you want to get across and then keep reinforcing it throughout your presentation.
7. Finally, your cadence, tone and volume really do matter. Speak slowly (much slower than feels comfortable), pause so your audience can absorb your thoughts and finally, use powerful words to express a point. Power words such as – first-ever, most, greatest, fastest, best, high-impact, radical, highly efficient, ground-breaking, etc.  These words get people’s attention.  But, of course, you have to be able to back them up so be honest.

Social Media Tip #1: Social media isn’t a strategy.

February 20, 2012

When using social media, it’s important to remember that you’re defined by the relationship you create (not by your advertising campaign).  Your employer brand isn’t about what YOU say, it’s about what others say about you (based on their experience with your company).   The best way to reach consumers (students and experienced hires) via social media is to provide them with smart, generous, relevant ways to interact with your company. Too often companies view social media as a strategy.  Social media, like any other media outlet (newspaper, TV, magazines) is a tool that you utilize to support your strategy.

Smaller company marketing strategies

February 20, 2012

Here are a few tips for smaller companies as they market to students.

Getting More From Mobile Marketing

February 18, 2012

Getting More From Mobile Marketing

Check out this article in NACE’s Spotlight for Recruiting Professionals February 2012